How do you calculate the cost of flower arrangements?
Floral designers have a complex job. You are not only an artist but also a botanist who needs to know about the care, handling, lasting ability, and behavior of the flora you handle.
You are also a customer service specialist who deals with custom orders and clients. So you have to follow specific formulas every time you create an arrangement, in order to calculate the cost that’s fair and consistent with the current market.
NO ONE can tell you what your prices should be, there are too many variables. We all pay different prices on products, bunch sizes vary, cost of payroll vary, etc., etc.
My simplified formula for a product is as follows.
- Cost of fresh flowers, greens product multiply by 3-4.
Retail price of flowers depends on the floral shop location.
- Cost of vases, containers, wreaths, easels, etc. multiply by 2.
- Cost of supplies (tape, glue, wire, ribbon, floral foam, etc.) multiply by 5.
For the Total cost of a product add up all of above
Retail price of flowers
- Total cost of a product
- Labor cost
For labor, add 25% to 100% of the Total cost of a product.
- 25% for everyday designs.
- 10-20% for production work (table centerpieces, garlands, floral table runners, floral walls, floral ceilings, floral chandeliers, etc.)
- 50% -100% for Bridal and Bridesmaid’s Bouquets.
- 100% for extremely time-consuming projects (boutonnieres, hair pieces, pomanders, rind bears, corsages
As an example, let us calculate the cost of a bridal bouquet:
Creating a bridal bouquet takes about one to three hours. It includes all the steps below:
- When wedding flowers arrive at the flower shop, you should give them special treatment. The bundles of flowers are unboxed and unwrapped. Each stem is inspected for quality and the lower foliage is then stripped off.
- Stems are placed in a special hydrating solution for several hours to recover from their journey to your shop. After a few hours, they’re placed in a storage cooler.
- When the bouquets are about to be assembled, the flowers are removed from the cooler and the designer carefully choose the best flowers for the bride’s bouquet. All the flowers are laid out and any special preparation is now done (wiring individual blooms, bending the stems, etc.)
- Finally, the bouquet is wrapped in tissue paper, placed in water, and boxed. A box is labeled with the bride’s name and the wedding date.
To let your clients get familiar with wedding prices, place on your website examples of wedding packages:
It takes a full team of people to create an average-size wedding, so remember that you’re hiring the whole shop for your event. Also, as your floral team is working on your wedding, they also have to attend to each and every customer who enters the shop. It is better to start working on a wedding on Monday, preparing containers, ribbons, etc.
“How do you make enough money?”
Breaking it Down: Pricing Advice for Every Floral Shop
The basic premise of Floral Arrangement Pricing is that your labor charge should be based on the fact that the container should be 10% or less of the total order. If your container is more than 10%, you need to calculate the difference between your container and the 10% allowance. Then reduce the total of the order by that difference.
Now, you can calculate your labor charge on that reduced amount. There are two options for two options.
The first option calculates the amount available for flowers (fresh) when filling an order, by simply inputting the order total and the container charge.
The second option calculates the retail price of an arrangement, by inputting the total in flowers (fresh) used, and the container charge.
Make sure the correct labor charge is selected.